KPI

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Аббревиатуры
   API
   BER
   BR
   Call to action
   COS (Cost of sale)
   CPA(Cost per acquisition)
   CPA-сеть (CPA network)
   CPC (Cost per Click)
   CPF (Cost per Fun)
   CPL (Cost per Lead)
   CPP (Cost Per Rating Point)
   CPS (Cost Per Sale)
   CR (Conversion Rate)
   CTA (Call to Action)
   CTR (Click through Rate)
   EPC
   ER
   ERR
   KPI
   LPO (Leads generated per offer)
   LTV (Lifetime value)
   NPS (Net promoter Score)
   OL (Organic likes)
   PF (Purchase Frequency)
   PPL (Pay Per Lead)
   PPV (Pages per Visit)
   ROI
   ROMI (retum on marketing investment)
   RPC (Revenue per Click)
   RPR (Repeat purchase Rate)
   SMM (Social Media Marketing)
   TDS (Traffic Direction System/Traffic Division System)
   TOS (time on site)
   TSS (Time spent on site)
   TV (Total Visits)
   Unlikes Rate
   VPK

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  • KPI - ключевые показатели эффективности.
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